B2B Web Specialist

Title: B2B Web Specialist

Location: Remote

Duration: 6 Months

Job Type: Contract

Work Type: Remote

Pay rate: $35.00 - $52.00/hr

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The client is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company has offices in the United States, Europe, Australia, and Asia.

Job Description:

• The client is seeking a B2B Web Specialist to manage web projects, report on performance, and manage digital projects end-to-end, on-time and in-budget.

Core Responsibilities

Project & Stakeholder Coordination

• Serve as the primary point of contact for day-to-day web requests to keep projects moving.
• Manage new project intake, prioritization, and execution of web updates.
• Coordinate with cross-functional teams, and agency partners, to ensure deliverables stay on track.

Website Updates & Content Management

• Own execution of site updates via our CMS system
• Manage QA and deployment of web content updates, ensuring accuracy and alignment with brand standards

Conversion Rate Optimization (CRO) & A/B Testing

• Execute A/B tests and personalization's, ensuring smooth deployment and performance tracking.
• Optimize key site areas to improve conversion rates and user experience.
• Deploy winning test variations based on results.

SEO Execution & Support

• Implement SEO updates based on agency recommendations, ensuring on-page optimizations are completed.
• Technical SEO management

Data & Reporting

• Compile monthly web performance reports, tracking traffic, engagement, and conversion metrics.

About you:

• Deep understanding of web standards and the relationship between content, visual design, user experience, and technology.
• Strong grasp of the web development process, with confidence in managing and scoping technical projects.
• Skilled at working cross-functionally to ensure teams and agencies meet deadlines and successfully deliver web initiatives.
• Experience with WordPress, including editing and publishing content.
• Expertise in Google Analytics (GA4), Tag Manager, and Data Studio.
• Strong analytical and reporting capabilities to drive data-informed decisions.
• Proven track record of leading and managing effective CRO and personalization programs.
• Strong SEO knowledge, including best practices for on-page optimization, technical SEO, and performance tracking.
• Expert project manager with experience using tools like Asana and Jira.
• Detail-oriented with the ability to manage multiple projects efficiently.

TekWissen® Group is an equal opportunity employer supporting workforce diversity.