Marketing Director

ABOUT US

We?re a fast-growing, mission-driven company in the pet space, building a high-performing team and delivering value to our customers through innovation, care, and smart execution. As we scale, we?re looking for a Director of Marketing who knows how to get sh*t done?fast.

This role is for someone who thrives in a remote environment with lots of cross-functional collaboration, is comfortable spending time in meetings, and is still able to drive fast execution between calls. If you love turning strategy into action and holding teams accountable across multiple channels, keep reading.

WHAT YOU'LL DO

Own Execution Across Channels: Manage the day-to-day delivery of campaigns across email, SMS, paid, social, SEO, and CRO.

Run Marketing Like a Project Manager: Keep internal and external teams on track, in sync, and moving?using meetings for alignment, and your leadership to drive results and grow the team.

Oversee Team & Vendors: Lead a small but mighty internal team (designers, QA/email ops, marketing manager) and manage agency partners (paid, SEO, CRO/copy, affiliate, branding).

Drive Priorities & Accountability: Focus the team on what moves the needle. Set clear expectations. Hold people accountable for timelines and outcomes.

Give Direct Feedback: Review creative, copy, and deliverables with an experienced eye?ensuring brand alignment and high quality.

Execute Key Growth Projects: Take ownership of and/or work with crossfunctional teams to execute the following initiatives in the next 6?12 months:

• Launch a membership program
• Reduce churn on subscription products
• Increase new-customer revenue by 20% via CRO
• Boost organic traffic by 50% via SEO/content
• Launch an affiliate program (Q2)
• Relaunch referral program (drive 3?5% of total revenue)

WHAT YOU BRING

• A strong background in growth or performance marketing in fast-paced environments
• Experience driving internal creatives and multiple agency partners
• Experience using AI for building marketing assets, improving team efficiencies, and generating ideas for further growth
• Proven success as a strong leader, able to build, scale, and support a team of smart & efficient marketers and creatives
• Tactical expertise in:

- Required: Email, SMS, paid media, SEO, social

- Preferred: Loyalty/retention, affiliate/referral programs

• Excellent communication skills in a remote work environment?especially in meetings and async
• High standards for design and messaging quality
• Ability to manage marketing like a production pipeline?moving things from ?idea? to ?launched? quickly and effectively
• Comfort giving tough but constructive feedback when needed

Bonus Points For

• Experience in subscription-based or retention-heavy DTC brands
• Experience in the pet industry
• Familiarity with growth-focused creative testing, CRO, and A/B testing
• Experience with scaling fast and efficiently

WHY JOIN US?

We?re a no-fluff, high-ownership team with bold goals and a culture that values speed, clarity, and care. You?ll have autonomy, impact, and the chance to build alongside a team that gets sh*t done?and has each other?s backs.