📣 Freelance Meta Ads Specialist (Hands-On, eCommerce)

Freelance Meta Ads Specialist (Hands-On, eCommerce)

Remote | Part-time or project-based

Olivia Bottega is a fast-growing U.S.-based eCommerce bridal brand with a strong digital presence and a proven product-market fit. We are now looking for an experienced Meta (Facebook/Instagram) Ads Specialist who can personally execute, manage, and optimize campaigns ? not just advise.

We are not looking for a strategist or agency. We need a hands-on expert who lives inside Ads Manager and knows how to drive cold traffic, improve ROAS, and test creatives at scale.

? What You?ll Do

• Launch and manage Meta Ads campaigns (cold traffic + retargeting)
• Run structured weekly testing of creatives, copy, placements, and audiences
• Analyze and optimize for ROAS, conversion rate, and customer acquisition cost (CAC)
• Work closely with our team to select and test UGC creatives
• Provide weekly reporting and insights with clear attribution to revenue growth

? You Should Have

• Proven experience managing Meta Ads hands-on, not just supervising
• 3+ years in eCommerce or DTC marketing (ideally fashion, beauty, bridal, or luxury)
• Strong track record of delivering measurable revenue results and ROAS improvements
• Deep understanding of audience segmentation, ad funnel structure, and testing methodology
• Ability to work with and evaluate UGC/video creatives

? Bonus if you have

• Experience working with one-time-purchase products (wedding, gifting, event-based)
• Understanding of Shopify, Klaviyo, or GA4 for attribution and funnel tracking
• Strong English copywriting skills for ad iterations

? To Apply, Please Send

• 1?2 case studies or short examples where your direct actions led to revenue growth
• Clarify which parts of the work you handled yourself (vs. team or client)
• A brief description of how you approach testing and optimization
• Your availability and preferred rate structure (hourly, monthly, or other)

We?re looking to start quickly ? if you can take action fast, test, and iterate, we?d love to hear from you.