
Jacana
Description
JACANA is Jamaica?s leading wellness brand, harnessing the powers of nature to transform lives. Sun-grown on our organic farm in the mountains of St Ann, we are committed to producing botanical wellness products for mind & body, from farm to you. We are dedicated to delivering transformative wellness products & experiences that positively impact consumers around the world.
We are growing rapidly across D2C and B2B, with 100+ distribution partners in the Caribbean, US and e-commerce in the UK and US. To support our international expansion, we are looking to recruit a talented Web Developer to manage and optimize our digital presence through our websites.
IMPORTANT: The successful candidate must be a proactive self-starter who will take ownership of defining and executing strategic objectives, continuously assessing performance against key metrics, and delivering comprehensive reports to the leadership team
Key Responsibilities
- Oversee our e-commerce initiatives, ensuring that every digital touchpoint is optimised for customer experience and conversion.
- Manage websites and interfaces using HTML/CSS, managing data and integrations from back-end databases and third-party services.
- Develop a data-driven strategy for digital performance, implementing analytics to ensure we continually improve the customer experience and monitor performance.
- Proactively lead the build and design of our websites using a mobile-first approach for development on WordPress CMS
- Configuration of advanced features and e-commerce functionality for cross/upselling and checkout flow
- Overseeing the technology stack, including integrations and APIs to ensure digital performance.
- Manage websites for SEO best practices, including schema markups, improving indexation and resolving performance issues.
- Develop or validate testing schedules that address all browsers and devices, ensuring web content can be accessed on any computer and minimising downtime.
- Take an active role in the design aspects of our online presence and help define the overall brand strategy for our websites.
- Ensure the brand identity is congruent and consistently represented and resonates with our target market.
- Ensure that the customer remains at the centre of our focus and that they always receive an intuitive user experience (UX/UI) and seamless CX online.
- Monitoring KPIs alongside market and competitor performance to spot opportunities for growth
- Proactively drive opportunities to improve digital experience and page speed
- Maintain up-to-date knowledge of industry trends and technologies
Examples of Work Required
- Review of website code to optimize speed and performance
- Implementing new website pages & functionality to improve customer experience
- Proactively driving tests to actualize on opportunities to develop digital brand experience (new features, new pages)
Key Requirements
- Bachelor's Degree or equivalent in Web Development or similar
- 5+ years? experience working within growing ecommerce brands (luxury, wellness, beauty or cosmetics industry advantageous)
- Advanced knowledge of WordPress, WooCommerce, Google Analytics & popular ecommerce tools
- Experienced in conversion rate optimization and SEO
- Strong technical knowledge in HTML, CSS, JS, PHP and APIs
- A self-starter who confident working independently and leading digital strategy
- Excellent project and time management skills.
- Strong problem-solving and communication skills.
The role is full-time. Please submit your resume with a brief covering note answering:
- Why JACANA in one sentence
- Salary expectations
- Your portfolio